Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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Is Amazonβs logo a 'smile' or a hidden strategy? Jason Solarek proposes that the smile is its business plan. The βsmileβ is actually a representation of how the company skips most players in the retail chain.
This week, Amazon launched its online pharmacy targeting the 3.8 billion prescriptions filled in the U.S. each year. Shares of major pharmacy chains dropped about 10% on the news. Amazon honed this weapon in its Seattle lab and is eagerly unleashing it on retail chains and mom-and-pop pharmacies.
Something struck me while reading this news: Does Amazon remind you of Covid-19? The similarities:
Amazons kills many businesses in industries it touches. Pharmacies are now worried
Main Street vs. Wall Street How a 4-person web design firm united 200 indie stores against a $40m competitor
What if someone said that they're spending $40 million to beat up your small business? That's what new online gift registry retailer Zola plans to do. (Please see attached NY Times picture.) Gift registries are the last refuge of small, Main Street businesses and Zola has borrowed (in the banking world they call it "raised") $40m to swipe this registry business. Zola is backed by the same ...
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June 1, 2010
June 1, 2010
Predictive marketing based upon past purchases
Below is a New York Times article from this past weekend. The article shares how major retailers are dynamically customizing their promotions based upon past customer purchases. Luxury home goods retailers could likely customize their offerings in a similar fashion. The strategy is akin to how election marketing is done. If someone drives a Prius, then they are likely to be a Democrat. As such, Democratic candidates are marketed to that person. What ...
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